Herrigel Kennedy Real Estate Logo

Recently, I did some graphic design work for the real estate company Herrigel Kennedy of Portland, Maine. They are affiliated with Portside Real Estate and were guided by the need to define their individual identity within that existing group. Their logo had to be unique yet work harmoniously with  Portside’s branding. I referenced elements of Portside’s logo but created a brand that is purely Herrigel Kennedy’s own mark.

FINAL LOGO and LETTERHEAD:

HK letterhead

HK LOGO

PROCESS SKETCHES:

I always enjoy seeing process sketches and drawings so I thought it would be fun to include them in this post. Here were some of the options along the way.

logo options

option1

option3

option4option2

option5

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1 comment
  1. Caleb said:

    I like the designs that are presented above. Very creative and a lot of diversity.

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