Recently, I did some graphic design work for the real estate company Herrigel Kennedy of Portland, Maine. They are affiliated with Portside Real Estate and were guided by the need to define their individual identity within that existing group. Their logo had to be unique yet work harmoniously with Portside’s branding. I referenced elements of Portside’s logo but created a brand that is purely Herrigel Kennedy’s own mark.
FINAL LOGO and LETTERHEAD:
I always enjoy seeing process sketches and drawings so I thought it would be fun to include them in this post. Here were some of the options along the way.